News and Broadcasting

Scenario: Press Communiqué

Manual process
Publishing a press communiqué requires review and approval by senior management. It is of utmost importance to ensure that no item is released to the public without a stringent review. Once an item is drafted, it is sent to senior managers for review. Review comments are incorporated and the item sent for a second review. The item thus goes through multiple cycles of drafts, reviews, and revisions. The item is released or published after the final approval.

Issues
The review cycle is so long as to be tedious. Frequently, the press release loses its significance before the review cycles can be completed.

Automation
With Skelta, the press release process can be automated to include as many levels of review as may be required. Revised drafts can be routed back to the reviewers for the next review. This process can be iterated until final approval. Frequent changes to draft can be handled by integrating the workflow with document management software such as SharePoint. If feedback or approval is not given within a specified time, the workflow can activate reminders. The automated workflow shortens the overall cycle time and enables easy monitoring of the status of the press release and assigns clear accountability.